Skip to main content

Sparklife

Sparklife

Terms of Service

Sparklife AI Limited

Effective date: 14 August 2026  ·  Version 1.0

Please read these Terms of Service carefully before using any Sparklife app. By creating an account or using one of our apps, you agree to be bound by these terms. If you do not agree, do not use the app.

These terms are organised in two parts so they can cover every Sparklife app in a single, consistent document. Part A sets out the general terms that apply to all our apps. Part B sets out the terms specific to an individual app. To understand how these terms apply to you, read Part A together with the Part for the app you use. At present these terms cover the Liv app (Part B); as we release further apps, each will be added as its own Part.

PART A — GENERAL TERMS (all Sparklife apps)

A1. About us

Our apps are operated by Sparklife AI Limited, a company registered in England and Wales under company number 15758263. These Terms of Service govern your use of our apps and any related services provided by Sparklife AI Limited.

Registered name: Sparklife AI Limited

Company number: 15758263 (registered in England and Wales)

Registered address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

Trading name: Sparklife

Website: sparklife.co.uk

Support email: support@sparklife.co.uk.

References to “we”, “us”, or “our” in these terms mean Sparklife AI Limited. References to “you” or “your” mean the person using the app.

A2. What our apps are — and what they are not

Each Sparklife app is a wellness companion app. It is not a medical device, not a therapy service, not a counselling service, and not a crisis support service. It is not a substitute for professional medical, psychological, or psychiatric care.

Our apps are AI-powered conversational companions intended to provide a space for reflection, practice, and emotional support. They are not designed or intended to diagnose, treat, cure, or prevent any condition. The specific purpose of each app is described in that app’s Part below.

Responses are generated by artificial intelligence. AI responses can sometimes be incorrect, unhelpful, or inappropriate to your specific situation. You should use your own judgement and seek professional support when you need it.

If you are experiencing a mental health crisis, please contact the crisis resources available in the app at any time, or call the emergency services in your country.

A3. Eligibility

To use a Sparklife app, you must:

  • Be at least 18 years of age.
  • Be a human individual — accounts created by automated means are not permitted.
  • Have the legal capacity to enter into a binding contract in your jurisdiction.
  • Not be prohibited from using the app under the laws of your country of residence.

By creating an account, you confirm that you meet all of the above requirements. If you do not meet these requirements, you must not use the app. We reserve the right to suspend or terminate any account we believe is held by a person under the age of 18.

A4. Your account

To use a Sparklife app you must create an account using a valid email address. Sign-in is by one-time passcode (OTP) sent to your email — there is no password. You are responsible for keeping access to your email account secure and for all activity that occurs under your Sparklife account.

You must not:

  • Share your account with any other person.
  • Use another person’s account without their permission.
  • Create more than one account per person.
  • Transfer your account to any other person.

If you believe your account has been accessed without your permission, contact us immediately at support@sparklife.co.uk.

We reserve the right to suspend or terminate accounts that we reasonably believe are being shared, misused, or created fraudulently.

A5. Free trial

New users are entitled to a 7-day free trial with full access to all features. No payment card is required to start the free trial.

At the end of the free trial, you will be presented with the option to subscribe. If you do not subscribe, you keep full access to the app itself, including your existing conversations and other content — a subscription is required only to start new conversations or role-play sessions. No charge will be made unless you actively choose to subscribe.

A6. Subscriptions and billing

A6.1 Subscription plans

Our apps are available on a subscription basis. The following plans are available:

  • Monthly subscription — billed every month. Price displayed in the app in your local currency.
  • Annual subscription — billed once per year. Price displayed in the app in your local currency. The equivalent monthly cost is shown prominently on the payment screen.

Prices are set in the Apple App Store and Google Play Store and may vary by market. The price displayed at the time of purchase is the price you will be charged.

A6.2 Billing and auto-renewal

Subscriptions are billed through your Apple ID or Google Account via the Apple App Store or Google Play Store respectively. Sparklife AI Limited does not process your payment card details directly — all billing is managed by Apple or Google.

Your subscription will automatically renew at the end of each billing period unless you cancel it before the renewal date. By subscribing, you authorise Apple or Google to charge your payment method automatically on each renewal date.

Apple and Google may place an authorisation hold on your payment method up to 48 hours before the renewal date. This is a standard practice and does not constitute an early charge.

A6.3 Cancellation deadline

IMPORTANT: To avoid being charged for the next billing period, you must cancel your subscription at least 24 hours before your renewal date. Cancellations made within 24 hours of the renewal date may not take effect until the following billing period.

Your renewal date is displayed in the app. You can also find it in your Apple ID subscription settings or Google Play subscription settings.

Cancellation takes effect at the end of the current billing period. You will retain access until that date. Cancelling your subscription does not end your access immediately, but it does automatically schedule your data for deletion at your subscription’s end date — please see Section A7.

A6.4 How to cancel

You can cancel your subscription at any time through the in-app cancellation flow. You can also cancel directly through:

  • Apple App Store: Settings — [your name] — Subscriptions — [the app] — Cancel Subscription.
  • Google Play Store: Google Play app — Subscriptions — [the app] — Cancel Subscription.

Uninstalling the app does not cancel your subscription. You must follow the steps above to cancel.

A6.5 Refunds

All subscription payments are processed by Apple or Google. Sparklife AI Limited does not have the ability to issue refunds directly. All refund requests must be directed to:

  • Apple: reportaproblem.apple.com
  • Google Play: Google Play app — Subscriptions — [subscription] — Report a problem.

Refunds are subject to Apple’s and Google’s own refund policies, which vary by market. Sparklife AI Limited has no control over refund decisions made by Apple or Google.

No refund is issued by Sparklife AI Limited for unused portions of an annual subscription where the user has requested immediate data deletion and early termination of access.

A6.6 Your right to cancel and the cooling-off waiver

Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and equivalent legislation in other jurisdictions, consumers ordinarily have a 14-day right to cancel a digital purchase and receive a full refund. This right is known as the cooling-off period.

Because our apps are digital services that begin immediately on subscription, and because you will be asked to give your express consent to the immediate commencement of the service at the point of purchase, you acknowledge that your right to cancel under the cooling-off period is waived once you begin using the app. This waiver is a standard and lawful condition of accessing digital content that is delivered immediately.

This waiver does not affect your right to cancel your subscription on an ongoing basis as described in Section A6.4, or your right to request data deletion as described in Section A7. It applies only to the statutory cooling-off right to a full refund on a new purchase. Apple and Google present and obtain your explicit consent to this waiver at the point of purchase as part of their standard checkout process.

A7. Your data when you cancel

When you cancel your subscription, deletion of your data — including your conversation history, memories, daily reflections, mood logs, saved wins, and role-play sessions — is automatically scheduled for your subscription’s end date. There is no choice to make: this happens automatically, and no separate request is required.

A7.1 Automatic deletion at subscription end

You retain full access to the app until your subscription’s end date. Within 24–48 hours of that date, your data is automatically and permanently deleted, and your account record is fully removed. As described in our Privacy Policy, only your record of consent to health data processing is retained, kept solely as legally required proof that consent was given — it is not used to recognise you or restore any data. If you sign up again after deletion, you will start a completely fresh, unconnected account with no history. If you resubscribe before deletion takes place, the scheduled deletion is cancelled and your data is retained in full.

A7.2 Delete my data now

If you would prefer not to wait, you may choose immediate deletion instead. Your access ends immediately and your data is permanently deleted within 48 hours. This option requires a double confirmation in the app — you will be asked to confirm that you understand this action cannot be undone.

Once immediate deletion has been confirmed, there is no restoration option and your deleted content cannot be recovered. As described in our Privacy Policy, only your record of consent to health data processing is retained after deletion — not your account record or any personal content — and this record is not used to recognise you or restore any data if you return. For annual subscribers who choose immediate deletion, no refund is issued for any unused portion of the subscription period.

A7.3 Free trial users who do not subscribe

If your free trial expires and you choose not to subscribe, your account and existing data are not automatically deleted. You keep full access to the app itself, including your conversation history, memories, and any other content you have already saved. A subscription is required only to start new conversations or role-play sessions with Liv. You may request deletion of your data at any time, as described in Section A7.2 and in our Privacy Policy.

A8. Acceptable use and fair use

A8.1 Acceptable use

You agree to use our apps only for lawful purposes and in accordance with these terms. You must not:

  • Use the app in any way that breaches any applicable local, national, or international law or regulation.
  • Use the app to transmit any unsolicited or unauthorised advertising or promotional material.
  • Attempt to gain unauthorised access to any part of the service, its servers, or any server, computer, or database connected to it.
  • Attack or disrupt the service via a denial-of-service attack or a distributed denial-of-service attack.
  • Use automated tools, bots, or scripts to interact with the app in a way that places disproportionate load on our systems.
  • Reverse engineer, decompile, or disassemble any part of the app.
  • Use the app to generate content that is harmful, abusive, discriminatory, or illegal.
  • Attempt to extract, scrape, or harvest data from the app or its underlying systems.

We reserve the right to suspend or terminate your account if we reasonably believe you have violated these terms.

A8.2 Fair use

To keep Liv reliable and secure for everyone, and to protect our systems against misuse, we apply reasonable limits to how the app can be used. These include limits on how frequently messages can be sent and a daily allowance that resets each day at midnight.

These limits are set well above what normal, everyday use requires. In ordinary use you are very unlikely ever to reach them, and they are not intended to restrict genuine conversation with Liv. Their purpose is to protect the service against automated abuse, bulk or scripted activity, and other behaviour that could degrade the experience or threaten the security of the app for other users.

If you reach a limit, access is paused briefly rather than withdrawn. The app will let you know, and you will be able to continue shortly, or the following day where a daily allowance applies. We may adjust these limits from time to time to keep the service secure and running smoothly.

A9. Intellectual property

All intellectual property rights in our apps, including their design, code, content, branding, and AI models, are owned by or licensed to Sparklife AI Limited. Nothing in these terms grants you any rights in our apps other than the right to use them in accordance with these terms.

You retain ownership of the content you provide — your messages, check-in responses, and onboarding answers. By using the app, you grant us a limited licence to process this content solely for the purpose of providing the service to you, as described in our Privacy Policy.

A10. Limitation of liability

Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under applicable law including the Consumer Rights Act 2015.

Subject to the above, we will not be liable to you for:

  • Any indirect, consequential, or incidental loss or damage.
  • Loss of data, loss of profits, or loss of business opportunity.
  • Any loss or damage arising from your reliance on AI-generated responses as a substitute for professional medical, psychological, or psychiatric advice.
  • Any loss or damage caused by events outside our reasonable control.

Our total liability to you in connection with the service in any 12-month period will not exceed the total amount you have paid to us in subscription fees during that period.

Our apps are provided for personal, non-commercial use. If you use an app for any commercial purpose, we exclude all implied conditions, warranties, representations, or other terms that may apply.

A11. Disclaimers

Our apps are provided “as is” and “as available”. We do not warrant that an app will be uninterrupted, error-free, or free of harmful components.

We do not make any representations or warranties, express or implied, about:

  • The accuracy, completeness, or suitability of any information provided by the app.
  • The fitness of the app for any particular purpose.
  • The availability of the app at any particular time.

We may suspend, withdraw, or restrict access for operational, technical, or commercial reasons. We will give reasonable notice where possible.

A12. Third-party services

Our apps use third-party services including Apple App Store, Google Play, Anthropic (our AI provider), and analytics tools. Your use of these services is subject to their own terms and policies, which are separate from these terms.

Subscription billing is managed entirely by Apple and Google under their own terms. We have no control over billing decisions, payment processing, or refund outcomes made by Apple or Google.

Anthropic, our AI provider, processes your conversation data to generate the app’s responses. They do not use your data to train their models. Details of all third-party processors are set out in our Privacy Policy.

A13. Changes to the service

We may update, change, or discontinue features of our apps from time to time. We will give you reasonable notice of any material changes, particularly those that affect your subscription or data. Minor updates, improvements, and bug fixes may be made without notice.

If we make a change that materially reduces the core functionality of an app during a paid subscription period, we will notify you and, where required by law, offer you the option to end your subscription and receive a pro-rata refund for the unused period.

A14. Changes to these terms

We may update these terms from time to time. How we handle a change depends on how significant it is.

Ordinary changes. For most updates, we will notify you by email at the address associated with your account at least 30 days before the change takes effect, with a link to the updated terms. If you continue to use the app after the change takes effect, you accept the updated terms. If you do not agree, you may cancel your subscription before the change takes effect, with no penalty; the change will not apply to you retrospectively for the period before it took effect.

Material changes affecting your rights or your data. Where a change materially affects your legal rights, your subscription, or how we process your health-related data, we will give you clear notice and, where the law requires your consent (in particular for material changes to the processing of special category health data, as described in our Privacy Policy), we will ask for your fresh consent before the change applies to you, rather than relying on your continued use.

The current version of these terms is always available at sparklife.co.uk/terms. Change notices are sent by email as a service communication and are separate from marketing email.

A15. Termination

You may stop using an app at any time by cancelling your subscription and, if you wish, requesting data deletion through the in-app cancellation flow.

We may suspend or terminate your access if:

  • You breach any of these terms.
  • We reasonably suspect fraudulent, abusive, or unlawful use of your account.
  • We are required to do so by law or a court order.
  • We decide to discontinue the app.

If we terminate your account for breach of these terms, no refund will be issued for any unused subscription period. If we terminate an app entirely, we will give you at least 30 days’ notice and issue a pro-rata refund for any remaining paid period.

A16. Governing law and disputes

These terms are governed by the laws of England and Wales. Any disputes arising from these terms or your use of our apps will be subject to the exclusive jurisdiction of the courts of England and Wales, except where mandatory consumer protection laws in your country of residence give you the right to bring proceedings in your local courts.

If you have a complaint, please contact us first at support@sparklife.co.uk. We will do our best to resolve your complaint fairly and promptly. If we are unable to resolve your complaint, you may be entitled to refer it to an alternative dispute resolution scheme — we will let you know if this applies when we respond to your complaint.

If you are located in the European Economic Area, you may also use the European Commission’s Online Dispute Resolution platform at ec.europa.eu/consumers/odr.

A17. Severability

If any provision of these terms is found to be unlawful, void, or unenforceable, that provision will be severed from these terms and will not affect the validity and enforceability of the remaining provisions.

A18. Entire agreement

These Terms of Service, together with our Privacy Policy, constitute the entire agreement between you and Sparklife AI Limited in relation to your use of our apps. They supersede all previous agreements, representations, and understandings between us relating to the same subject matter.

A19. Contact us

For any questions, complaints, or requests relating to these terms or your use of our apps:

Email: support@sparklife.co.uk.

Website: sparklife.co.uk

Registered address: Sparklife AI Limited, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

We aim to respond to all enquiries within 5 business days.

PART B — LIV (specific to the Liv app)

This Part applies specifically to the Liv app. Read it together with Part A above, which applies to all Sparklife apps.

B1. What Liv is

Liv is an AI-powered conversational companion designed to support adults who experience social anxiety. It is intended to provide a space for reflection, practice, and emotional support. As set out in Part A, Section A2, Liv is not a medical device, a therapy service, a counselling service, or a crisis support service, and is not a substitute for professional medical, psychological, or psychiatric care. It is not designed or intended to diagnose, treat, cure, or prevent any condition.